Flip the Script: Become the Marketer of You
Job hunting often feels like sitting in the waiting room of life — scrolling job boards, sending applications, and hoping for replies. But what if you stopped seeing yourself as a job seeker and started thinking like a marketer? After all, you’re not just applying for roles, you’re showcasing a product and that product is you.
Marketers don’t cross their fingers and wait for customers to show up, they constantly build awareness, spark curiosity and tell stories that make people lean in. You can do the same in your career search by thinking of your CV as a marketing brochure, selling your skills, expertise and story. However, no brochure or website sells on its own, its the energy around it that makes people pay attention.
Instead of asking, “Where can I apply?” try asking, “Who needs the skills I bring, and how can I show them I’m the solution?” This shift puts you in the driver’s seat and provides the target market you need to interact with. Suddenly, you’re not chasing jobs; you’re targeting opportunities with precision, tailoring your message to show why you’re exactly what they’ve been missing.
Here’s the bit where it gets fun: marketers know the power of social proof. Brands use testimonials and case studies so why not do the same? Don’t just say what you did, show the impact: the sales you grew, the systems you streamlined, the customers you delighted. That’s the kind of story employers remember.
Even better? You don’t need to wait for an interview to start standing out - share your perspective on LinkedIn or write a post about a challenge you solved or a trend you’ve noticed in your industry and comment thoughtfully on others’ updates. When you do this, you move from being “just another applicant” to being someone who’s already active, curious, and engaged with a visibility that can be magnetic.
The real secret is this: you’re not “selling yourself” — you’re positioning your value and showing future employers that hiring you isn’t a risk, it’s the smart choice. That small mental shift can turn job hunting from draining to energising, because suddenly, you’re running your own campaign with you as the star.
So flip the script by stepping into your job hunt like a marketer. Tell your story, showcase your results, and let your energy shine through, because the right job isn’t just out there waiting for you, it’s waiting for you to claim it.