If you’ve been applying for jobs and not hearing back or getting interviews that go nowhere, then you’re not alone. But chances are, there are a few common missteps you’re making without even realising it and the good news is that these little problems are all fixable.
Let’s take a look at the most common mistakes that applicants can make without realising.
You’re Applying to Everything (and Anything)
It feels productive to send out 20 applications a day, but if those jobs aren’t the right fit or worse, your applications aren’t tailored, you’re wasting your time. Employers can tell when you’re using a generic CV or cover letter. We see many people claim excellent attention to detail, when their application is clearly addressed to another company.
Fix It: Be selective and choose only those roles that genuinely suit your skills and interests. Take the time to tailor each application to highlight your fit for that particular job as quality over quantity wins every time.
Your CV is Too Descriptive
Many job descriptions come across as too generic or merely lists of tasks and can be regarded as lacking in substance. Listing your duties isn’t enough anymore, employers want to know what impact you had, not just what you were 'responsible for' and are looking for evidence of what you have achieved in your job.
Fix it: Reframe your experience with action and result. Instead of 'managed social media channels,' say 'grew Instagram following by 40% in six months by implementing a new content strategy.' This has much greater impact and shows how your work could be beneficial to any company.
You’re Undervaluing Your Network
Sending cold applications into the void is tough and the reality is that the hidden job market is real with many people finding their dream job through who they know.
Fix it: Start having real conversations and reconnect with former colleagues or hink about joining industry events (online or off). Be open with people - let them know that you are open to new as well as being specific about what you are looking for. A simple coffee chat or LinkedIn message can lead to unexpected opening or new career direction.
You’re Not Telling a Clear Story
If your LinkedIn, resume, and interview pitch don’t align or don’t show a clear direction, the chances are you’ll confuse hiring managers or they will fail to understand what you have to offer in terms of skills or experience.
Fix it: Think about your career narrative - where have you been, what are you great at, and where do you want to go? Make sure your personal brand reflects this consistently across platforms and conversations to ensure you are clear in articulating what it is that you can bring to the job.
You're Not Preparing Enough for Interviews
Winging it might work for casual chats, but it won’t cut it in a competitive job market. If you’re stumbling on basic questions or giving generic answers, you’re missing a big opportunity to stand out.
Fix it: Treat each interview like a performance. Ensure you know your resume inside out, research the company thoroughly, and prepare stories that show how you’ve solved problems, worked in teams, and delivered results. Practice aloud - even with a friend or in front of a mirror because confidence comes from preparation.
Job hunting can be exhausting, but small shifts in approach can make a huge difference. Start with one of the fixes above, and you might be surprised how quickly momentum builds.